What is Insights China?

McKinsey's Insights China provides organizations with the specific market and consumer intelligence and expert perspectives they need to inform key decision making in the complex, fast-evolving Chinese market through:

  • Expert support for strategic and marketing planning
  • In-depth market analyses to understand fast-changing consumer behavior
  • Rigorous fact base to help companies identify, prioritize, and seize business opportunities
McKinsey Insights China - Luxury Without Borders: Chinas's new Class of Shoppers Takes on the World
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McKinsey Insights China - 2012 Annual Chinese Consumer Report: From Mass to Mainstream
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McKinsey Insights China - Meet the 2020 Chinese Consumer
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McKinsey Insights China 2011 Consumer & Shopper Insights
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McKinsey Insights China releases the latest Luxury Consumer Report
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Digital Nation on the Rise, 2010 Annual Chinese Consumer Study
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Trading up or trading off? 2010 Annual Chinese Consumer Study
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